Chris Sheridan is heading to the University of Missouri to take part in a two-day conference looking at how the digital disruption is changing the business of content. The two day conference is called Revenue Models That Work: The Challenge of Creating the Most Engaging Content While Maintaining Profits – or as Chris likes to say – “Selling your stuff without settling your soul”. Drawing from his time at ESPN and CNBC – Chris will be moderating a panel on the opportunities that niche content presents – how you can really make money by super-serving a smaller, but dedicated audience.